I was recently invited to draw illustrations for a coloring book. Slovenian company Amis is celebrating their 15th anniversary and hired an advertising agency to make a corporate identity of several events and projects with world championship boxer Dejan Zavec from Slovenia. The agency contacted me to make illustrations for this coloring book which will be sent to children as a gift if they made a drawing about the internet.

Read the rest of this entry »

Today I present you Artida, my newest and cutest character. Artida was designed to make people happy and make us smile. She likes to discover new things and make fun of them, especially by dressing into other cute little things and people just for fun.

Her name comes from my slovenian name Ajda which is pronounced ‘Ida‘ in english and she is designed to make your products look nice and cool. She is my art and so I call her Artida.

Artida will not let you forget her since she has become my friend and will be staying in touch. So say hello and let the kawaii world know that cute little japanese characters got their first slovenian friend.

Yataa!!! °-°

While being inspired by flowers in Spring and waiting for corals in Summer I decided to share this soft, pastel pattern swatch for Adobe Illustrator. Hope it finds a nice place in your creative product

Download the Coral Flower Swatch Pattern here

Have you ever wondered how Pantone, the design world’s color standard, is created? Check out this video!

360° Color: A Peek Inside Pantone from Base on Vimeo.

Dark chicken, originally uploaded by Ajda Gregorčič.

Google Calendar has a usability problem that makes content hard to read and therefore distracts the user from getting neccessary information. Since I have been getting a sharp eye for usability issues, I feel responsible to share some of this issues with designers worldwide so they don’t make the same mistakes when designing an application or any kind of user interface.

Read the rest of this entry »