
Beyond my corporate work in branding, UI/UX, and digital design, I’ve pursued several passion projects that allowed me to explore creativity on a personal level. These projects weren’t just about design—they were about storytelling, education, and community-building. Here’s a look at some of the most meaningful personal ventures I’ve undertaken.
Artida – education meets entertainment
A unique blend of illustration, branding, and storytelling
Way back, Artida was a personal brand that I created from the ground up, merging education and entertainment for children and parents. I developed a collection of over 100+ custom-made Japanese-style character illustrations, representing diverse individuals, races, animals, fruits, and superheroes from around the world.








I personally managed all aspects of Artida: from graphic design, illustration, social media and brand licensing to web design, animation, and even music production. I promoted Artida across Slovenia and internationally (Italy, Poland), creating engaging social media content and collaborating with printing companies to bring the brand to life. Artida’s merchandise and branding style guides were crafted to ensure a consistent and recognizable identity. Artida was featured in an article in the Brand licensing magazine after signing deals with two brand licensing agents and attending The Bologna Licensing Trade Fair in Italy.

You can read more about Artida here: https://ajda.gregorcic.eu/portfolios/artida-brand/
Here’s an old Facebook page of Artida: https://www.facebook.com/artida.slovenia
Planko – the Family planner
Helping families plan their days with ease
Planko was another self-initiated project, designed as a yearly family planner to help parents and children organize their daily experiences more efficiently (mostly, to keep kids busy and engaged:). Named Družinski Planer, the planner featured a full-year weekly calendar and included a set of custom stickers with different activity icons, making planning more engaging for kids.
The planner was sold in Slovenia within Založba Felix, Iskreni.net, and a local store in my hometown, making it accessible to families seeking a structured yet fun way to manage their schedules. I’ve also designed a website on a custom domain and offered shipping of the planner. This project combined my graphic design, branding, marketing and product development skills to create a meaningful and practical product.







Planko on Facebook: https://www.facebook.com/druzinskiplaner
Planko on Instagram: https://www.instagram.com/druzinskiplaner
Boston terrier community & awareness project
Building a community and spreading awareness about responsible dog ownership
When I got a Boston Terrier, I noticed a lack of Slovenian-language resources about the breed. To address this, I created an informative website filled with detailed breed information, guidance for responsible ownership, and insights on the advantages and disadvantages of having a Boston Terrier. This project was dedicated to preventing irresponsible breeding practices and ensuring potential owners had the right information about the breed.

Beyond the website, I also organized nationwide meetups for Boston Terrier owners, fostering a strong community. These events were supported by a local dog food company Pasja pekarna Hov-Hov that has since expanded across Central Europe with its healthy dog snacks.

In this personal project, I handled everything from website design, event management, and marketing materials to creating flyers, banners, and invitations—helping dog lovers across Slovenia connect and learn about Bostons.
Additionally, I was invited to present the breed on national television, RTV Slovenia, to further raise awareness about responsible pet ownership. (You can read the article and watch the video in this link: https://www.rtvslo.si/okolje/svet-zivali/nasveti/bostonski-terier-vse-bolj-priljubljena-pasma-v-sloveniji/361069).
Final thoughts
While these personal projects have been deeply fulfilling, my core expertise lies in corporate brand transformations, UI/UX design, and digital storytelling for businesses.
Get in touch, if you’re interested in my work! I’ll be glad to chat 🙂