Services

Good solutions begin with understanding the whole picture.

I connect strategy, design, web and print media, and digital marketing. I help businesses create consistent communication, useful solutions and systems that can evolve over time.

StrategyExperienceTechnologyVisibility

Where we start

Your project does not need to fit into a predefined service.

Some clients come with an idea.

Others need a clearer catalogue, new packaging or more consistent visual communication.

Some are planning a website or digital product. Others are looking for a long-term partner who understands their business.

That is why I do not begin by choosing a service. I begin by understanding the challenge.

What I help with

Different needs. Connected solutions.

01

Brand & visual communication

A consistent company presence across every medium.

Brand systems across print and digital

  • Visual identity
  • Catalogues
  • Publications
  • Packaging
  • Printed materials
  • Trade show design
  • Design templates
02

Websites & digital products

Digital solutions that connect user needs with business needs.

  • UX/UI
  • Websites
  • Web and mobile applications
  • SaaS
  • Prototypes
  • Design systems
03

Marketing & visibility

Communication that reaches the right people and supports business goals.

  • SEO
  • GEO
  • Analytics
  • Content strategy
  • Digital advertising
  • Optimisation
04

Strategy & consulting

Clearer decisions, better systems and thoughtful progress.

  • Research
  • Workshops
  • Positioning
  • Information architecture
  • Planning
  • Consulting

Ways of working

From a first direction to a long-term partnership.

01

Direction

When you need clarity, structure or an expert perspective before the next step.

  • Research
  • Consulting
  • Review of existing solutions
  • Strategy
  • Planning
02

Project delivery

When you need a concrete solution — from a catalogue or identity to a website or digital product.

  • Design
  • UX/UI
  • Printed materials
  • Websites
  • Delivery coordination
03

Long-term partnership

When you want someone who knows your business and supports consistency and communication over time.

  • Catalogues
  • Promotional materials
  • Digital solutions
  • Marketing
  • Continuous improvement

How I work

Clear, connected and transparent — without unnecessary layers.

  1. Understand

    What is happening now and what needs to change.

  2. Clarify

    The goals, priorities and the right question.

  3. Design

    The system, experience and communication.

  4. Deliver

    With a coordinated delivery and a clear next step.

  5. Improve

    Through data, learning and change.

Why clients stay

A good project does not end the thinking. It opens it up.

Once I understand your business, products and way of working, every next solution can be planned more thoughtfully and efficiently. Established visual systems, templates and shared understanding support consistency across different media and make long-term collaboration easier.

  • Strategy before execution
  • One consistent point of contact
  • Trusted development partners when needed
  • Long-term thinking, not a one-off redesign
Fuad, Blocksi

FuadBlocksi

Ajda brought well-established industry best practices in UX and graphic design to Blocksi. Thanks to her deep understanding of graphic design, sense of user experience and creative mind, Blocksi has made a breakthrough in marketing and product design.

Connected team

One point of contact. The right specialists when the project needs them.

Some projects require one experienced designer. Others benefit from developers, copywriters, SEO specialists or technical experts. When useful, I bring trusted partners into the project while remaining your primary point of contact throughout.

Design leadership with trusted collaborators

Greco d.o.o.

Development is delivered through trusted long-term partners, including Greco d.o.o., our family software development company, when appropriate.

Typical projects

The work can look very different. The thinking stays connected.

FAQ

Before we start.

Do you take on the whole project or only a specific part?

Both. The collaboration can cover the full process — from identity, catalogues and print to strategy, UX/UI, development and launch — or I can join exactly where your team needs support.

We already have a website or product. Can you improve it?

Yes. I often begin by reviewing an existing website, digital product or visual communication system alongside the data and user journeys, then identify the improvements that will have the most value.

Can you collaborate with our development or marketing team?

Yes. I can join an existing team and make sure strategy, design, content, and print and digital delivery are aligned. When development is needed, I bring in trusted development partners while remaining your primary point of contact.

How long does a project take?

It depends on the scope. Smaller consulting or design engagements can take a few weeks; more complex digital products can take several months. Before we begin, we define the scope, phases and an indicative timeline.

How much does a collaboration cost?

The cost depends on the scope and working model. After an introductory conversation, I prepare a proposal for the scope, way of working and investment — without generic packages that may not suit your project at all.

Do you also work on a long-term basis?

Yes. After the initial delivery, we can continue with design, catalogues and promotional materials, web and digital solutions, marketing and ongoing improvements.

Do you work with clients outside Slovenia?

Yes. I collaborate with teams remotely or in a hybrid way, and communication and delivery can take place in English.

Next step

Let’s start with understanding the challenge.

Every successful project begins with clarity, not assumptions.

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