Strategy · Design · Digital solutions

I turn complex challenges into clear solutions and connected experiences.

I help businesses bring strategy, visual communication, print and digital media into one consistent whole. From catalogues and identities to websites, apps and marketing.

StrategyClarity first.
BrandMake it distinct.
UXHuman centred.
TechnologySolid foundations.
GrowthMeasurable results.

18+

years of experience

120+

projects delivered

∞

long-term partnerships

How I work

First, we make complexity clear. Then, we design the solution.

The best solutions begin with understanding content, people and business goals. Whether we are designing a catalogue, a website or a digital product, we first establish a clear structure and direction.

  1. Understand

    Research, context and goals.

  2. Plan

    Structure, priorities and direction.

  3. Design

    Experience, content and visual system.

  4. Improve

    Measurement, optimisation and growth.

What I bring

Different media. One connected story.

Brand & visual communication

Identity systems, catalogues, publications, packaging, printed materials and trade show experiences.

Websites & digital products

UX/UI, websites, applications and systems that connect user needs with business needs.

Marketing & visibility

SEO, analytics, content, advertising and a growing digital presence.

Strategy & long-term partnership

Understanding business goals, planning, building systems and coordinating delivery.

Trust, built through the work

Trust, built through collaboration.

Detektivsko varnostna agencija d.o.o.
NEK
Blocksi
Zavarovalnica Sava
Fontana
DC Bled
Bazeni Stotinka
Eisner Veterina
KIBLA
Motiviti
Optika Irman
Pošta Slovenije
Prometna šola
Slovenian Games Conference
Rui, U-find

RuiU-find

Ajda is a great professional, enthusiastic and always happy to help with new ideas or suggestions for improvement. I highly recommend Ajda for her professionalism and great attitude.
Ajda Gregorčič

Working model

Independent by choice. Supported by a trusted team.

I work with businesses from early strategic decisions through to delivery. I connect design, digital solutions and communication so individual materials, products and channels work as one coherent whole.

I carry out much of the work myself. For projects that require additional expertise, I bring in trusted specialists. For clients, this means direct collaboration, continuity and one point of contact.

  • +
    Direct collaborationOne accountable person from first conversation to delivery.
  • +
    A team shaped for the projectThe right expertise, only when the project calls for it.

Have a project in mind?

Let’s begin with a conversation, not assumptions.

Tell me what you want to improve. Together, we will make the problem clear before looking for the solution.