Modernizing the Digital Presence of a Leading Investigation Agency

Digital Strategy · UX · SEO · GEO · Content Strategy · Joomla Development

Detektiv DVA is one of Slovenia’s leading detective and investigative agencies, providing services for both businesses and individuals.

What began as a website redesign gradually evolved into a long-term digital partnership focused on improving user experience, online visibility, content structure, and digital communication across multiple channels.

The primary objective was to transform an outdated website into a scalable digital platform capable of supporting business growth, improving discoverability, and communicating complex services in a clear and trustworthy way.

Scope of Collaboration

Over time, the collaboration expanded far beyond the initial website redesign and included a broad range of digital initiatives:

• website strategy, UX and information architecture
• website redesign and migration to Joomla
• SEO and technical SEO optimization
• Google Search Console and analytics monitoring
• content strategy and service page optimization
• FAQ development and internal linking
• GEO (Generative Engine Optimization) and AI visibility improvements
• ongoing website maintenance and enhancements
• email signatures and communication materials
• printed promotional materials and supporting assets
• digital consulting and continuous improvement initiatives

The project remains an ongoing collaboration focused on strengthening the agency’s digital presence and long-term visibility.

Digital Strategy & User Experience

One of the key challenges was organizing a large number of services, content pages, and blog articles into a structure that would be easy for users to navigate while preserving existing search engine visibility.

Through research and collaborative workshops, two primary audience groups were identified:

• Businesses
• Individuals

The website architecture was redesigned around these audiences, creating clearer navigation paths and helping visitors quickly find relevant services while introducing them to related offerings through strategically placed calls-to-action.

A detailed content audit and sitemap analysis ensured that existing SEO value was preserved during migration. Particular attention was given to maintaining URL structures, planning redirects, and protecting organic traffic throughout the transition.

The website was rebuilt using Joomla and YOOtheme, creating a flexible and scalable platform that allows efficient content management and future growth.

Content, SEO & AI Visibility

Beyond the redesign itself, the project evolved into a broader effort focused on improving search visibility and digital discoverability.

This included technical SEO improvements, content optimization, FAQ development, internal linking strategies, structured content creation, and ongoing analysis through Google Search Console and Google Analytics.

More recently, the focus expanded to include GEO (Generative Engine Optimization) and AI visibility, helping ensure that the agency’s expertise is clearly understood by both traditional search engines and emerging AI-powered discovery platforms.

Beyond the Website

One of the most valuable aspects of this project has been the continuous evolution of the agency’s digital presence.

The website became the foundation for broader initiatives, including SEO improvements, content development, AI visibility optimization, communication materials, and ongoing strategic consulting.

Rather than delivering a single project and moving on, the focus has been on continuous improvement, helping the agency strengthen its online presence, improve discoverability, and adapt to changing digital trends.

Results

Today, the website serves as a central digital platform supporting the agency’s business objectives, marketing activities, and long-term growth.

The combination of strategic planning, user experience, SEO, content optimization, and continuous development has transformed the website from a static information source into an active business asset that supports both users and search visibility.

New information architecture: streamlining content

To support a wide range of investigative services, the website architecture was reorganized into clear user journeys for businesses and individuals. The resulting structure improved navigation, discoverability, and future scalability.

Key Challenges

Large content ecosystem

The website contained a large number of service pages and blog articles that needed to be preserved during migration while maintaining SEO value.

Content migration

More than 180 blog articles were successfully migrated to the new platform while preserving existing content and search visibility.

Results & Impact

The project resulted in a scalable digital platform that supports the agency’s marketing activities, online visibility, and future growth. Through continuous improvements in UX, content structure, SEO, and digital communication, the website has evolved into an important business asset for the organization.

You can explore the redesigned website here: https://www.detektiv-dva.si.

This project exemplified the power of thoughtful design and strategic implementation to transform a business’s online presence.

Interested in modernizing your digital presence? Get in touch!