A Slovenian company approached me, which deals with the sale of ceramic tiles. They wanted the creation of an efficient website for online ordering of tiles and bathroom equipment and accessories.

My part was designing and leading the creation of an online store for selling ceramics and bathroom equipment, including:

• Conceptual design of a recognizable logo
• UX design of the website structure
• UI design (appearance of the online store)
• Preparation of a website prototype using Sketch and Invision
• Conceptual design of a recognizable logo

Colors

When choosing the color palette, we took into account the current visual identity of the physical company location in Maribor and the client’s preferences. The desire to create a more precise website was complemented by the fact that the combination of white, red, and black is characteristic of the company’s brand. By combining white and black colors, we achieved a more elegant appearance. Additionally, we used green as an accent color, primarily to highlight additional information such as ‘in stock’ status, newsletter signup, etc.

Product Display

For showcasing individual products, we utilized a card system, allowing for the clearest presentation of multiple pieces of information and products simultaneously. To break the monotony of the grid layout, we highlighted specific products and product categories.

In the desktop browsing experience, we implemented a hover transition over each product, triggering a zoom-in effect on the entire first image. This allowed users to have a closer look at the product, such as ceramic tiles, directly from the product listing itself.

Search and Filtering

For the purpose of search and filtering, we utilized multiple dropdown menus in combination with radio buttons.