Andrej G. Gaberi
Andrej G. Gaberi — preserving an artist's legacy through digital storytelling
Digital strategy, information architecture and website design for a lasting digital archive of Slovenian sculptor Andrej G. Gaberi's work.
Digital strategy · Information architecture · Website design · Content strategy · Visual storytelling
Visit websiteOverview
Andrej G. Gaberi is an internationally recognised Slovenian sculptor whose works can be found in public spaces, universities, museums, libraries and cultural institutions across Europe.
This pro bono project was not about building another portfolio website. It was about transforming decades of artistic work into a digital experience that preserves, documents and communicates the artist’s legacy for future generations.
The objective was to create a platform where visitors could not only browse sculptures, but also understand the stories, philosophy and evolution behind the work.
Public collection
Sculptures across Europe
Gaberi’s work lives in public spaces across many European cities. Explore their locations and see the sculptures in the environments they were created for.
Explore installations
Maribor, Slovenia · 1994
Monument to Prince Kocelj
Bronze · 7,3 m
In front of Narodni dom on Ulica kneza Koclja.
The challenge
Unlike commercial websites, an artist’s body of work does not fit neatly into product categories or service pages.
Over several decades, hundreds of photographs, sculptures, exhibitions and installations had accumulated across different locations, formats and archives. The challenge was organising this material into a digital experience that remained elegant, intuitive and respectful of the artwork itself.
Rather than overwhelming visitors with an archive, the website needed to invite exploration.
Understanding the artist
Every project begins with understanding the subject. In this case, that meant spending time exploring the artist’s work, philosophy and creative process before making a single design decision.
The visual language was not invented. It was extracted from the sculptures themselves. Their flowing forms, dramatic shadows, bronze surfaces and carefully balanced compositions became the inspiration for the interface, colour palette and overall rhythm of the website.
Information architecture
One of the largest parts of the project was not visual design. It was organising knowledge.
The website required structuring a large archive of:
- public sculptures
- exhibitions and monuments
- miniature sculptures
- photographs and project documentation
- artist biography
- locations across Europe
The goal was creating an experience where visitors naturally discover the work without feeling lost inside a large archive.
Visual storytelling
Rather than competing with the sculptures, the interface intentionally steps back. Large photography, generous spacing, restrained typography and subtle animations allow the artwork itself to become the primary visual element.
Every page was designed around one question: How can the interface disappear while the artwork becomes more visible?
Designing for longevity
Unlike many commercial websites that evolve every year, this platform was designed with longevity in mind.
The objective was creating a timeless digital archive capable of preserving the artist’s work for many years while remaining easy to update as new sculptures, exhibitions and publications are added.
The design avoids short-lived trends in favour of clarity, simplicity and durability.
Visual archive
More moments from the collaboration
Results
The result is more than an online portfolio. It has become a permanent digital archive documenting decades of artistic work while making it accessible to visitors, collectors, institutions and future generations.
The project demonstrates how thoughtful information architecture and digital storytelling can help preserve cultural heritage — not only present it.
Project Value
Some projects sell products. Some explain services. This project had a different responsibility: it had to preserve a life’s work.
Design was not there to attract attention. It was there to quietly support the artwork and allow the artist’s legacy to remain accessible long into the future.
Services delivered
- Digital strategy
- Information architecture
- Website design
- Content strategy
- Visual storytelling
- Content organisation
- Photography selection
- Gallery design
- Responsive design
- Digital archive planning
- Creative direction
- Cross-functional collaboration
Next step
Every project begins with understanding.
A good solution is not an accident. It emerges when people, goals and users are aligned around one clear direction.