Defining general character specifications
The first step when designing a series of characters is to define general character specifications. Artida’s general specifications are a very big oval head, round eyes, a cute (possibly happy) expression, small body and accessories that make us distinguish one character from another.
The development of a specific character starts with analyzing the character we are reffering to. In this case it’s a beautiful female representative of a indian girl in traditional indian dress.
Development of context
To present the character in its native environment I’ve decided to put our indian girl in front of the most famous indian building – Taj Mahal.
Many Artida characters, especially those that represent people, have been developed in the way that I have presented above. All people characters have real names with real meanings and have been designed to reflect actual representatives of specific races and cultures. They are meant to describe and compliment differences between us. For our indian girl I’ve chosen a name that means ‘earth’ in indian and is a very common indian name.
Native American character Wihakayda
I’ve chosen a name that is very similar to mine for my Native American Artida character; I named her Wihakayda. Wihakayda means ‘little one’ and also rimes to I-da which is how we pronounce my name so this name is a perfect choice.
I wanted Artida characters to be as much memorable as they could be so I introduced each character together with his name on social media. Sometimes I included the public to help with design decisions like choosing the typography for the name just to make a connection with the audience.
Many times I included a humurous element to make the characters appear more real and to bring some smiles on people’s faces.
An important way to make a connection between the character and the audience is to address things that mean a lot to the public. Artida was addressing all kinds of special ocasions and holidays from Christmas, Easter, Birthdays, World Women’s Day, World AIDS Day, Japan earthquake day, football matches, slovenian holidays and traditions and so on.
Development of a cartoon character is more than just drawing a bunch of lines with eyes and mouth. By seting the character in an environment and giving him personal characteristics you can create a very likeable imaginary character.