When searching for online inspiration I keep running into beautiful logo and identity designs with very strange names. Mostly I just ignore these thoughts but there were a few times when I actually Googled some of these names and realized that some of them don’t really exist as a company. It was then I realized that some of the most creative logo designs come from the designers themselves and not always from a client with a very cool company name (like KeyMonkey).

Somewhere between eating an orange and looking at a blank Illustrator layout I came up with this branding project called Fresh mind. I’ve designed a logo and made some illustrations and I’ll try to create an imaginary inspirational brand just to see how far I can go with communicating a brand with no specific product.

It’s a little test and I can’t wait to see if my imaginary brand is likeable by other people or not. I’ll try to collect all responses, comments, thoughts and views and share them with you.

Feel free to share them too!

Fresh-mind, originally uploaded by Ajda Gregorčič.

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