Steklarstvo Bistrica logo design, originally uploaded by Ajda Gregorčič.

This logo was made for slovenian company that distributes glass for personal and industrial purposes. The client wanted a simple and clean logo that would distinguish its identity from other glazier companies in the same city or nearby.

I decided to use serif font to present the historic importance of glazier activity in general and substantiate it with the logo initials ‘S’ and ‘B’, which are distinguished only by colour and are carefully placed left from the typographic part of the logo.

The colours were kind of the client’s wish, but they were also chosen for the recognition and differentiation factor that was very important for this company to really stand out in the crowd.

The company has already started using the logo, which is a big (first) step in the company’s new identity.

Dandanes v medijih pogosto naletimo na tipografijo (font, pisavo, črkopis), ki je neberljiva, nepregledna, premajhna ali kakorkoli drugače moteča. Prvotni namen pisave je, da je berljiva in da služi kot orodje za pridobivanje informacij z metodo branja. Sekundarni pomen dobi tipografija takrat, ko postane del vizualnega razpoznavnega sredstva – dizajna. Tudi črka ima svojo obliko, velikost in značilnosti, prav tako imajo enake značilnosti zaporedja črk, besed, razmaki med črkami, besedami in vrsticami, barva, oblika in velikost ter njihova razmerja.

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