artida postcards - sLOVEnia series, originally uploaded by Ajda Gregorčič.

Here are artida’s first postcard designs for sLOVEnia series!

Since I’ve been getting some e-mails to share my ‘i feel slovenia t-shirt design‘ I decided to make some Slovenian promotional items and make them available to people who would like to purchase them. The theme is about artida, the cutest slovenian character!, and is the first slovenian icon that uses japanese kawaii style in form if illustrations on different promotional items. The first step are postcards and T-shirts and other items will be available soon! Website is currently under construction and will be online in the next two months. You will be abble to purchase and order promotional items with artida character! Don’t worry, you’ll be informed in time

And what do you think about artida character for branding our small country Slovenia? Do you like it? Should I use more ’slovenian’ colours like green? Is there a future in branding cute characters in Europe?

I’d be glad to get some opinions on this on this topic. Just leave your response in the comments box below the article.

I love kawaii! THE BOOK, originally uploaded by charuca.

We all became aware of the japanese cuteness obsession when we first saw Hello Kitty. Stores are now flooded with products with this cute little character that represents everything you need to know about cute in Japan.

Maybe it’s hard to understand cute, pink, happy and colourfull for Europeans and Americans, but cuteness is kind of mainstream in Japan. Products, packages, people, they way they act… it’s all cute, cuter and the cutest. ^_^

Cute (japanese ‘kawaii’) once became global and Hello Kitty inspired designers and illustrators all over the world to try to create an alternative that would become at least half that recognizable as Hello Kitty is today.

There is one specific designer/illustrator that I’d like to mention because of her hard work, volume, type and wideness of work she has done to promote her own cute characters. She attracted my attention because of the refined style, vector drawing technique, colour combinations and variety of design outputs she has made over the past few years. Her characters are named Charuca and have everything (if not more) that Hello Kitty had when she went global.

The author of Charuca is a woman in is not japanese, she comes from Barcelona, Spain. Recently she licensed her characters and made a brand, transformed her blog into a shopping website and managed to sell her characters in various forms in stores.

Charuca is a proof that everyone can make it, even the smallest designer with a talent from anywhere in the world.

And remember: not everyone wants cute, sometimes ‘emotional’ or ‘likeable’ is just enough

Steklarstvo Bistrica logo design, originally uploaded by Ajda Gregorčič.

This logo was made for slovenian company that distributes glass for personal and industrial purposes. The client wanted a simple and clean logo that would distinguish its identity from other glazier companies in the same city or nearby.

I decided to use serif font to present the historic importance of glazier activity in general and substantiate it with the logo initials ‘S’ and ‘B’, which are distinguished only by colour and are carefully placed left from the typographic part of the logo.

The colours were kind of the client’s wish, but they were also chosen for the recognition and differentiation factor that was very important for this company to really stand out in the crowd.

The company has already started using the logo, which is a big (first) step in the company’s new identity.

Naročnik: Gotuf d.o.o.
Produkt: ProtecTech zaščitne folije za ekrane naprav
Misija: oblikovati celostno podobo promocijskih sporočil in embalaže zaščitnih folij

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Agencija Pristop je pred kratkim prenovila grafično podobo spletne strani. Nova stran ni v nobenem kontekstu podobna stari. Največji korak so naredili s tem, da so statično stran zamenjali s Flash stranjo, ki ima tako kot vse druge strani svoje pluse in minuse, temelji pa predvsem na vizualnih elementih, torej ni zgolji informativne, temveč tudi reprezentativne narave.

www.pristop.si

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Kratka študija primera razvoja in prenove celostne grafične podobe Bigpackmedia

Naša ekipa Bigpackmedia (ki se ukvarja z grafičnim oblikovanjem, ilustracijami in spletnimi stranmi) je pred kratkim prenovila celostno grafično podobo. Razlog za to smo našli v dejstvu, da je bilo potrebnih nekaj vsebinskih sprememb, kar nas je pripeljalo do tega, da je najbolj smiselno prenoviti celotno grafično podobo.

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